Proptech Platforms Help Build Expertise and Relationships With Investors

Brought to you by NAR’s Strategy and Innovation Team

Highlighting Proptech That Works for You

Real estate professionals often have to be all things to all types of buyers—residential homebuyers, rental property buyers, investors, and more. And that means developing expertise in multiple segments of real estate sales. No matter the type of client, agents and brokers make themselves indispensable when they understand their client’s goals and present facts, accurate, up-to-date information, and options for buyers to make their best decisions.

Investors present unique opportunities to real estate professionals. Often, they are frequent buyers, which makes them great clients with whom to cultivate relationships and repeat business. Investors also tend to engage in faster decision-making with less emotion attached to each transaction than, say, single-family homebuyers. The investor buying process is often simpler because of those dynamics, however, investors are highly analytical and business-focused, which requires agents and brokers to understand and deliver the data, facts and figures required to analyze potential investment returns on multiple properties. Real estate professionals who can also alert investors to investment opportunities can provide even more value to clients and build lasting relationships.

Using Proptech to Streamline Data Gathering & Investment Comping

However, there is a learning curve for real estate professionals who want to cultivate investor business—and it can often be complex, time-consuming, and demanding. It requires agents and brokers to invest valuable time and resources into researching and identifying markets and properties that are most likely to be profitable for investors. The knowledge required of market trends, comparable property values, rental incomes, market variables, and much more can be daunting.

The sheer volume of data involved in identifying properties on real estate platforms and MLS systems, researching housing markets, and gathering information on potential investment returns can be overwhelming for agents and investors alike. But technology can make wading through large data sets on multiple platforms more efficient, which means agents and brokers can be more effective. It can also help agents comp investment properties faster than traditional listings, positioning them as experts in real estate investment.

Proptech such as Privy can automate the labor-intensive process of data gathering to quickly identify potentially profitable properties for investors. The Privy platform can deliver real-time property listing data sets from MLS systems across the US. It also provides access to public records and mortgage data identifying every financial aspect of a property, including tax assessments, deeds, history of ownership, and liens. The Privy platform also provides rental comparisons to assess the income potential of properties, and its Long-Term Rental Calculator replaces complicated spreadsheets and formulas to provide year-over-year return on any property type.

Privy can eliminate hours—even days—of research to identify the most promising opportunities for investor clients. Features such as Privy’s Auto Deal Finder identify on- and off-market properties that meet specific investment criteria and align property matches to investor patterns that real estate professionals and potential investors can learn from and use to inform decision-making.

The Benefits for Real Estate Professionals 

Market expertise is one of the most valuable skills real estate professionals can develop. And though there are no shortcuts to true knowledge and expertise, there are proptech tools that can streamline the ability to offer real-time, valuable insights that were previously labor intensive to generate, especially when it comes to understanding investor needs.

A proptech platform like Privy can fuel business growth and become a market differentiator by helping real estate professionals establish and build deep connections with investors. The platform allows real estate professionals to create and share branded investment deal information, custom search alerts, and LiveCMAs™ in order to raise their visibility and support the growing portfolios of potential investor clients.

Proptech tools can effortlessly sift through enormous data sets and illuminate what the best potential deals in any given market look like from day-to-day. Privy does it by analyzing data and successful investment strategies to instantly surface profitable investment opportunities. Those results can give real estate professionals an edge when advising investors and offering buying options that can increase return on investment (ROI).

Privy was designed as a tool to help agents and brokers build and foster relationships with investors. A proptech platform that streamlines data gathering and delivery, identifies the best investment properties, and maximizes opportunities helps real estate professionals build trust with clients and become valued partners in investor deals.

New Solutions to Existing Challenges

The real estate domain is a dynamic and evolving business sector. Developing a portfolio of investor clients is one way to navigate change and expand revenue streams as agents and brokers expand their businesses. Proptech can be leveraged to remain competitive and thrive during changing economic and market conditions.

New technology brings ideas and opportunities that can transform the way real estate professionals do business. To partner successfully with investor clients, real estate professionals can incorporate proptech platforms such as Privy to deliver real-time property data, rapid, accurate market analysis, investment insights, and the most profitable investment opportunities aligned with every client’s investment goals.

In today’s tech-driven economy, the right proptech tools often accelerate business growth and, when incorporated wisely, can establish agents and brokers as trusted advisors and set real estate professionals on a course for success now and into the future.