Privy: Empowering Lenders to Drive Borrower Deal Flow and Market Expertise

Privy is a platform that pools data from across all U.S. markets. It filters through the information and draws upon past successful deals to highlight the best opportunities for lenders and their investor borrowers based on their buy box, market conditions, and investment strategy.

The platform equips lenders to stay top-of-mind when borrowers need loans, enhancing deal flow, brand recognition, client outreach, and customer loyalty. Partnering with lenders, Privy provides robust support to drive sales activity and mutual benefits for lenders, loan officers, and borrowers. The future of best-practice lending is involvement on the front end of every borrower transaction.

With the streamlined Click to Apply feature embedded within Privy, borrowers can directly connect with lenders at the crucial moment of decision-making. This ensures that lenders remain top of mind and are the immediate choice when borrowers are ready to transact. This integration not only simplifies the loan process but also solidifies the lender’s presence at every critical step, preventing them from being overlooked.

Privy was born out of necessity.

Privy was Born

In the late 2000s, Scott Fahl sought a smarter, more convenient way to be a real estate investor. So he partnered with the Denver-based MLS to build a platform that combines expertise and data to drive real estate investment decisions. 

In the process, Fahl realized he had created something that could help others build wealth through real estate investing, eventually leading to the birth of a new company – Privy.

Privy contrasts itself from other real estate investing platforms, which merely sell leads for off-market properties without insight into whether those properties have the potential to be investment successes. Privy provides users with data and the 360° market analysis needed to help lenders and borrowers make smarter decisions.

“They only add to the guessing game, creating confusion and bad deals in the market. Privy eliminates that confusion by synthesizing data into an easily digestible LiveCMA that any investor can leverage to be successful,” a Privy spokesperson said in an interview, referring to the other real estate investing platforms. “We are the only company enabling real estate investors to tap into first-party MLS data and off-market data. Layer that in with patented technology and you have a recipe for competing and winning in this market.”

Focusing only on off-market properties is not a long-term strategy in today’s market due to the effort and cost involved. Integrating MLS-listed properties, however, is not enough; without the technology, it makes the process more efficient, provides expert advice, and leads you to make informed investment decisions.

How Privy Helps Lenders

Part of what makes Privy work for lenders is that it is also a service for borrowers. By using Privy, lenders know they are gaining instant access to a pool of borrowers.

“Lenders know they need to be where the borrowers are. That’s why they invest so much time and money in marketing strategies to connect and stay connected with their prospective, current, and past customers.”

The typical lender may use a range of tactics to connect with potential buyers, including more traditional approaches like conferences, print mail, and cold calls, along with digital marketing strategies. With Privy, they don’t have to do that. “Privy has these borrowers, the real estate investors, and we have their attention. Privy can ensure their repeat business goes to a lender rather than their competition. We can help lenders nurture the prospects they spent so much money capturing,” Privy said in a statement. “Ultimately, Privy helps the lender and the borrower be more successful and profitable.”

Rather than simply finding leads, Privy brands lenders and their loan officers within its platform. In one place, lenders can stay connected to past and current borrowers while keeping abreast of new opportunities. Embedded calls to action jumpstart conversations between lenders and borrowers. For lenders, the platform becomes a pipeline of repeat business.

Proactive Borrower Engagement

Privy helps make these connections at the earliest stage of the borrower’s journey – before they are even in need of an actual loan, Fahl told the Originate Report. “At Privy, we understand lenders’ challenges in differentiating themselves from the competition. Building borrower loyalty, adding value, and creating engagement can be automated with Privy’s platform. Providing value when borrowers don’t need a loan puts lenders in the best position to be top of mind when they do. We approach the customer proactively rather than reactively.”

Privy sees itself as a market disrupter, making technology and data accessible to first-time investors and seasoned pros alike. “We are purpose-built for the novice buyer looking to get into investing. We are purpose-built for the established investor looking to grow. We are purpose-built for the expert investor looking for efficiencies to scale their business,” Privy said.  

Privy points to its active user base as one measure of its success. Among the thousands of lenders, borrowers, and real estate agents who use the platform, 35% log on five or more times monthly. Some users say using Privy is as important as having access to their phones.  

Real Estate Success Stories

The volume of deals accessible through Privy is vast, providing a significant advantage to investors who leverage the platform’s capabilities. Take Craig Renz from Denver, for example. In just one day, Craig was able to scan through 400 potential deals, meticulously analyzing each one to find the most promising opportunities. Out of these, he identified six deals worth pursuing, demonstrating how Privy enables investors to quickly and efficiently sift through a large number of options to pinpoint high-potential investments. Similarly, Illinois-based realtor and investor Christian Chase highlights Privy’s effectiveness over a longer period. Within a single year, Christian successfully closed 350 deals. This impressive achievement underscores the platform’s ability to facilitate a high volume of transactions, helping investors like Christian to capitalize on numerous opportunities and significantly grow their portfolios.

These success stories are not just isolated cases but are indicative of the broader impact Privy has on its customers. The platform’s comprehensive data, combined with its advanced filtering and analysis tools, empowers investor borrowers to make informed decisions swiftly. This capability is crucial in a competitive market where the ability to act quickly on valuable deals can make a significant difference in a borrower’s success.